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Digital Marketing Tools

Put together the toolset and serves you #

There are an overwhelming number of digital marketing tools out there and more are being built every day (Have you checked appsumo today?). This list is intented to be both exhaustive, and searchable to help you narrow down the ones that will best serve you! Remember, that’s what these tools are supposed to do… serve YOU, not the other way around. 😉

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  • Sprout Social

    Sprout helps businesses organize their content calendar and assets in one place. This allows you to publish and schedule your content across multiple platforms, all timed to perfection based on when your followers are most active.

  • Loomly

    Loomly’s self-described “brand success platform” is a tool that’s ideal for smaller social teams looking to organize and collaborate on content.

  • Audiense

    Tools like Audiense take listening to the next level by helping companies both identify and segment their social media audiences. Doing so makes it easier to run laser-targeted ad campaigns and likewise dive deeper into your customer personas.

  • Hubspot

    HubSpot Email Marketing is easy to use, boasts impressive deliverability, and of course, comes natively integrated with all other HubSpot products, such as the free-forever CRM, as well as hundreds of other popular marketing tools.

  • SendGrid

    SendGrid offers a full suite of email marketing services, many of which are totally friendly to novices and email veterans alike.

  • lemlist

    lemlist is unique among our email marketing tools because the platform is primarily focused on deliverability. Emphasizing the best times to send your messages (and how often) for the sake of more opens and clicks, lemlist is awesome for optimizing your existing campaigns.

  • Moosend

    Moosend is among the most user-friendly and affordable of our digital marketing tools, representing a surprisingly robust email solution for those just beginning to build their list.

  • Ahrefs

    Ahrefs is the gold standard when it comes to brainstorming keyword ideas and opportunities to rank.

  • Clearscope

    Particularly useful for content writing, the platform provides a detailed editor to recommend keywords, headers and readability to help you write (or rewrite) high-ranking, well-balanced blog posts.

  • SEMrush

    The tool’s breakdown of keyword ideas, difficulty and variations are great for brainstorming content ideas and identifying search intent, too.

  • Unbounce

    Unbounce is an amazing tool for quickly building, tweaking and publishing new landing pages to test. Built-in A/B testing and variant analytics can answer directly which creatives, calls-to-action and additional page elements are working (and which aren’t).

  • Optimizely

    Emphasizing landing page experiments, Optimizely combines tools for visual creation and audience targeting to quickly run tests on different segments of your audience.

  • Hotjar

    Hotjar’s platform provides a real-time visual record of your visitors’ actions and behaviors on-site.

  • Proof

    Proof is able to create a fear of missing out and encourage users to convert. We’ve used the product internally to boost our conversion rate on our homepage and high-impact landing pages.

  • MailChimp

    MailChimp is a critical tool for digital marketers. It's free to start experimenting with, and will scale to meet the needs of any orgainzation.

  • Ubersuggest

    Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.

  • Crazy Egg

    Heatmaps, A/B testing, recordings and traffic analysis to give you insights into how users actually use your website.

  • Buffer

    Ideal for smaller businesses, startups, and those on tight budgets, Buffer offers a streamlined version of other popular social media management tools.

  • Tagger

    Tagger Media is a platform for connecting business with the right influencer.

  • Screaming Frog

    The go to tool for technical SEO. Crawl any site and get actionable feedback on how to improve your SEO

  • Spyfu

    Get keyword data on yourself and your competitors. Use Spyfu's insights to beat the competition with content that converts.
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