Website Process - Strategy [Phase 1]
·18 mins
If the project scope is like a blueprint, then the strategy is the foundation on which everything else is built.
Increase conversions,
not your ad spend
With the right questions and the right tools we make the journey from awareness to action as frictionless as possible.
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Our Approach
Go for engagement
Impressions, page views, and follows look great on a report, but engagement is what drives business goals.
Go further with what you have
Without increasing your ad spend, and with properly set up marketing automation, you can do more with what you already have.
Invest in what you own
Unlike a post on a platform that you don't own with an algorithm you can't control, your website content will benefit you now and into the future.
Get creative with tech
When employed skillfully, technical solutions can simplify decision-making, ease communication and facilitate relationships.
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Website Process - Scoping [Phase 0]
·9 mins
When creating a website, the first and most important step in the process is defining the scope.
Placeholders
Quality placeholders pay it forward # Using placeholder content is helpful when creating layouts that don’t have approved content, but repetative, and reused placeholder content that doesn’t reflect the actual content that will often cause to to miss things that will become problems down the road.