Go for engagement
Impressions, page views, and follows look great on a report, but engagement is what drives business goals.
Go further with what you have
Without increasing your ad spend, and with properly set up marketing automation, you can do more with what you already have.
Invest in what you own
Unlike a post on a platform that you don't own with an algorithm you can't control, your website content will benefit you now and into the future.
Get creative with tech
When employed skillfully, technical solutions can simplify decision-making, ease communication and facilitate relationships.