Establish a baseline
In order to make an informed decisions, we need to know what we're working with. After a thorough audit, we'll know what needs to be fixed, and in what order. We'll also know where we can start measuring from.
Your website’s multi-point inspection #
|Content and Design
|Define Website Goals
|Interview Sales team
|Speed and Scalability
|Copy quality (voice, tone)
|Understand how website goals relate to business goals
|Security and Privacy
|User testing with look-a-like audiences
|Map user Journeys
|Create User Personas
Questions people ask sometimes #
Setting up your dashboard #
An important part of this foundational step is setting up a dashboard that will provide real-time insights into the health of your site. The baseline that we establish will be listed on the dashboard so you can always see how we’re doing relative to where we started.