Q: What if your conversion rate strategy became a kindness rate strategy?

What if every website conversion was an act of kindness? 🤔

sounds good... but I run a business not a charity

Sure, but wouldn't it be great you could make money more meaningfully?

Instead of sounding like a 24/7 always-on salesperson your website could feel more like a trusted advisor...

I hear that... being sold to sucks

Sometimes I wonder if the way we sell couldn't be a little more human

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